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Trade Show Truss Displays

an Overview

Today's trade show display is not too dissimilar from the trade show booths of a generation ago.  The three primary objectives haven't changed over the history of trade show exhibit design:  1) Tell who you are  2) Tell what you do 3) Do it in 10 seconds or less.  It's the choice of prefabricated trade show exhibits that has changed over the years.  And like most industries the trade show booth business has improved with the changes.  There are 3 primary display categories --

Light Weight Trade Show Booths

The light weight pop up type trade show booth, with primarily a graphic area, consists of light weight materials and offers quick set up.  Our most popular light weight pop up type trade show exhibits are the burst display, the Hop Up and the Kwik Ease.  These are tension fabric displays with the quickest set up on the market today.  They consist of poly twill fabric stretched across the umbrella like expandable framework.  See all our prices on our most popular tension fabric popup displays.

Hybrid Trade Show Displays

The second category is the hybrid modular tradeshow display type.  These have a combination of graphic area with the capability to ad video, shelving and more product presentation devices.  Displays like the Alumalite, the Linear, the Fusion and the Wave are examples of the hybrid exhibit.  Most of these displays consist of vertical pole systems with graphics filling the space between.  They are capable of creating a large graphics area with very little structural distraction.  See our most popular hybrid trade show displays.

Truss Trade Show Exhibits

The third category is the modular load bearing truss display systems that allow for multiple configurations and load bearing capability for showing heavy products,  large video presentations and other options for which steel welded truss is preferred.  Our steel truss systems are the Orbital Extreme truss booths,  the EZ-6 trade show truss displays, the EZ-12 folding trade show truss along with the traditional truss systems in triangular or box configurations and various widths.  The EZ-6, EZ-12 and our traditional truss all feature the capability of several powder coated colors which adds dramatically to the overall appearance of the exhibit.  See our most popular truss trade show exhibits.

We also have our alumatruss display which is a light weight aluminum truss exhibit system.




Zig Truss Onyx EZ-12 Truss Booth Jet Truss Exhibit
Zig Hyperlite 10x10 Truss Display
Our Price: $3,292.00
Onyx 10x10 EZ-12 Truss Booth
Our Price: $6,380.00
Jet 10x10 EZ-12 Truss Booth
Our Price: $4,723.00
Pasadena Truss Display
Pasadena 10x10 Truss Exhibit
Our Price: $3,022.00
Fabric Floor Standing 10' Popup Display 90"Tall x 120"Wide WITH 12.5" end caps
List Price: $1,740.85
Our Price: $1,579.00
16ft Wave Hanging Banner 48in-Single Side Graphic
Our Price: $732.00
Fabric 6' Tabletop Popup Display - 60"Tall x 60"Wide WITH end caps
List Price: $759.62
Our Price: $689.00


Midland Trade Show Displays - Quality trade show display products since 1982.

Trade Show Display

How to purchase one during rough times...

When times are tough you need to market tougher. That usually means cutting costs wherever possible but while doing so not damaging your trade show marketing effort. Reaching a “customer rich” environment has always been the purpose of attending trade shows. It is the best way to see the most potential customers in the shortest period of time. While the cost of attending shows has not gone down the cost of purchasing trade show booths probably has. The modular trade show displays of the past that were so expensive virtually no longer exist. The trade show booths of today usually consists of more inexpensive large format graphics, less hardware, and more functional exhibit components.

For instance you can now buy, for a 10 foot booth exhibit, a full sized 10 foot wide exhibit graphic complete with hardware for about $1300. 10 years ago and exhibit with this sized graphic incorporated into the booth hardware would have been at least five times as much. Display booths have become far more affordable, just as they have become far more portable.

Trade Show Truss Exhibits

Trade show truss exhibits, which offer some of the newest and most exciting hardware used to be prohibitively expensive. But today as your trade show booth choice they are modestly priced. Full 10 x 20 in line booth displays, or 20 x 20’ exhibits done in truss can cost as little as $5000 complete with lights, graphics, and an assortment of exhibit accessories. Truss exhibits are probably the most flexible design you can choose for trade shows. They are modular in that one trade show exhibit configuration can be changed into another with just the addition of a few parts. Electrical is not a problem as it is easy to manage cables running through the booth with simple nylon ties. Dye sub fabric graphics are easily mounted with either clips, Velcro or magnet. Truss is also become lighter and easier to assemble. You'll longer have to arrive at your trade show booth Exhibit 6 hours prior to the show starting to put together. The new EZ6 box truss kits require no tools and set up is really quite easy. This makes truss displays very desirable because the drawbacks to selecting truss as your exhibit hardware choice have all but disappeared. They are now easy to assemble, lightweight, allow for easy graphic application, and as we stated earlier much more affordable as a trade show display hardware choice.

Popup Trade Show Displays

The pop-up displays have also become quite affordable. The 10 foot pop-up trade show exhibit with the fabric face used to cost as much as $4000 but can be purchased today for as little as $800. You could now cover your old 10 foot pop-up display with full photo mural exhibit graphics for as little as $1200. Add to this that the pop-up frame now has more utility is your trade show booth. Tensioned fabric graphics can be mounted to the front of this exhibit technology with the elimination of the old metal channel bars. This allows you to simply pop-up the booth and lock it with the graphic already in place. No assembly, no loss parts, lighter weight and less cost. These have also made the pop-up style booth more modern, maintaining it as a still popular booth exhibit option.

Hybrid Exhibit Displays

Hybrid exhibits now exist in quantity. If your tradeshow booth choice is not a pop-up, panel system, or truss these new hybrid looks are becoming very popular. Once again, not a particularly high price. The new Hyperlite semi-truss exhibits, the linear aluminum kits, the Alumalite display kits and the new Moss in line kits are all increasing in popularity. They have unusual stylish components combined with large format graphics bringing an ultra high tech look to your trade show booth. Yet costs for the 10 foot booth space even with these new kits many times can be less than $4000. Some of the new high-tech kits with modest accessories can be as low as $2500. They, like a lot of the pop-ups they have replaced our relatively easy to assemble. Not quite as simple as the panel or pop-up booth exhibit hardware, but set up may only be a few minutes longer for this kind of display. They also incorporate lightweight counter systems that blend in with the aesthetics of the other display booth hardware. Another unique aspect of some of the hybrid booth displays are “envelope” style graphics. These are in newer and more eye pleasing means of mounting large format graphics on lightweight exhibits. These work by making the graphic and envelope similar to a pillowcase that fits over the entire support structure. Not only is this type of graphic easier to apply to the booth hardware, but it is much more attractive to the eye. This envelope style graphic also allows visual access from more than one direction. As it is pivotal that booth traffic see your company graphics from a number of directions the envelope style graphics application is a true advantage.

Portability in Trade Show Booths

Years ago the only option the exhibit marketer had was a custom booth or some type of folding panel system. They were expensive, heavy and complicated to erect on-site. Today virtually all exhibit systems are now lightweight, less expensive and allow for the exhibit attendee to carry them in and set them up without involving show services which we all know is very expensive. In a brief survey of costs, comparing real dollars from year to year, the average 10 foot exhibit system has dropped in price nearly 20 to 30% over what they cost in the mid-1990s. Today you have choices in structure, graphics, hardware and accessorizing most of which did not even exist a decade ago.

It is now possible for a single individual to walk in to an exhibit Hall carrying his full photo mural 10 foot exhibit system in one hand, and ancillary retractable banner stand in the other hand and a portable counter/podium kit in a carryall over his/her shoulder. This individual can set up a full photo mural graphic spread behind him, with a retractable banner stand graphic flanking his booth to the left or right and stand behind a portable counter all of which he set up on his own in 10 minutes. All of this could cost as little, including all the graphics for as little as $2000.



Why choose Midland Trade Show Displays?


When purchasing your next trade show display, booth, or exhibit over the internet, you want to choose a professional company with expertise and excellent customer service that you can trust. Midland Trade Show Displays provides you with this and more. With clients ranging from NASA to the Bank of America, you can trust our experience to get you the right display products at the right price. Once a Midland Trade Show Displays customer, virtually all of our clients return to us for their future display needs. If you want the best display solution online with the best pricing, customer service and product selection, trust Midland Trade Show Displays! Contact us at 1-800-487-7944 if you have questions, need help or consultation in finding a display that fits your needs. We also can provide 3D color renderings of your display ideas before committing to purchase. This ensures your display looks the way you want without risking your budget.

Exhibit Suggestions...


If you've seen a display deal on someone else's website that looks too good to be true -- it probably is. We've been selling displays before most of the current exhibit products on the market were created. So we have a good idea why you find these "too good to be true" deals. It's usually because the display has been constructed with substandard materials imported from another country, making parts availability and repair (which you'll need frequently) nearly impossible. Or, the deal is just not what it appears to be on their website. If you do decide that the display you need only has to last for a half dozen shows,then contact us and we'll find you one that will save you MOST money with the least trouble. But if you need a quality solution to last for many years, we have a reputation for doing that best.

New to trade show displays? We can help!


With everything from large island exhibits and pop up displays, to lecterns and literature racks, we have hundreds of display options available for your next trade show or event. 1) Be sure to choose the proper show that fits your product and service category . 2) Be sure to choose a display solution based on the event or environment it will be used in, as well as the one that best presents the products, services, and company image you want to communicate - while simultaneously catering to your budget. We can also help you find the proper shows, make sure your display product fits your budget guidelines and do that in a timely manner. This removes the stress of those last minute "oh no! overnight freight again!" emergency trade show experiences.


Today's Super Deal!

Fabric 6' Popup Tabletop Display - 60"Tall x 60"Wide no end caps

List Price: $605.27
Our Price: $549.00
Savings: $56.27


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